3.4 Million Searches a Month
and your agency doesn’t show up for any of them
Monthly searches for top 10 keywords
Of buyers start their search online
Agencies visible across all AI platforms
The Search Volume
This is how many people are searching every month
100% of recent home buyers used the internet during their home search. “Real estate agent near me” searches have grown 41x since 2015. The demand is massive — but it goes to Zillow, not to you.
| Keyword | Monthly Searches | CPC |
|---|---|---|
| Mortgage calculator | 3,400,000 | — |
| Realtor | 2,200,000 | — |
| Houses for sale near me | 368,000 | — |
| Homes for sale near me | 368,000 | — |
| How much house can I afford | 201,000 | — |
| Houses for sale | 301,000 | — |
| Real estate agent near me | 14,000+ | — |
| Investment property | 18,100 | — |
| Sell my house fast | 4,700 | $52 |
70% of real estate search traffic comes from long-tail local keywords most agents completely ignore.
Where the Traffic Goes
Platforms capture the traffic. You get the scraps.
Zillow gets more than double the traffic of its nearest competitor — and makes money selling your leads back to you.
The Cost of Paying for Visibility
You're paying for traffic you could earn for free
“Sell my house fast” costs $52 per click. Not per lead — per click.
The AI Shift
AI is rewriting how people find real estate services
Only 3 out of 254 real estate agencies appeared across ChatGPT, Perplexity, and Gemini. Everyone else is invisible.
258% increase in real estate AI Overviews in just 2 months
65% of searches end without a click — AI answers directly
AI-referred sessions jumped 527% year-over-year
Organic CTR drops to 0.61% when AI Overviews appear
“Real estate agent near me” grew 41x since 2015
Why You're Invisible
Most real estate websites are not built to be found
Most real estate websites have a homepage, an about page, and a contact form. That’s a business card, not a strategy.
Want the full deep dive?
Read the full real estate report →Free Assessment
See exactly where your real estate business stands
We'll audit your website, SEO, and AI visibility — and show you exactly what you're missing. No jargon, no pressure, no cost.